The Clone X launch was not as smooth as RTFKT would have hoped, but the project eventually hit its stride after a couple of minor hurdles. It’s a full ecosystem, being built live, and the avatars are just the tip of the iceberg.” The fact we’ve been developing all in 3D, and are giving access to 3D files to the future Clone owners, is a game-changer in the sense that, not only will people be able to express themselves with their avatars, but we envision a new kind of relationship forming between owners and 3D creators who will create bespoke content for the avatars, replicating what we’ve seen with Fortnite 3D models ripped by blender creators, creating content for Twitch streamers and YouTubers. Pagotto spoke about RTFKT’s vision for its universe and how Clone X was the launching point in an interview with Forbes, stating, “Clone X is the start of a full ecosystem for RTFKT, an evolution of our Brand that we think will redefine how you think of fashion brands, going beyond ‘clothes’. The process of self-expression is done through customizing your clone and traveling across virtual galaxies, while partaking in a variety of experiences. RTFKT’s unique ecosystem revolves around a virtual world in which humans no longer exist in their organic form, instead being represented by a digital avatar. Clones give their holders utility, including access to the RTFKT ecosystem. In November 2021, RTFKT partnered with Japanese artist Takashi Murakami to create an NFT collection of 20,000 avatars called Clone X. Celebrities like Elon Musk also bought in on the hype and purchased pairs.Īfter seeing how much of an impact RTFKT had on the sneaker community, Pagotto and company were determined to expand. For example, a partnership with artist FEWOCiOUS to sell a package of virtual and real sneakers earned over $3.1 million in just seven minutes. Their initial gameplan was to sell virtual sneakers and create hype through a variety of prominent collaborations. The company, which is pronounced “artifact”, was founded by Benoit Pagotto, Steven Valisev, and Chris Le in early 2020. RTFKT Pushes the Boundaries of the Metaverseįrom sneakers to virtual avatars, no company has ventured into as many realms of the metaverse as RTFKT. For those looking to get in the game, read my article on how to set up a MetaMask wallet. In case you are new to the metaverse, check out my quick breakdown on what NFTs are and how they work.
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